Managing Channels Of Distribution by Kenneth Rolnicki

Managing Channels Of Distribution


Managing.Channels.Of.Distribution.pdf
ISBN: 9780814431795 | 290 pages | 15 Mb

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Managing Channels Of Distribution Kenneth Rolnicki
Publisher: AMACOM


Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas ...

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